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NOVEMBER 2021

 


Virtual Coffee Tasting Event--Samples Ship to Your Home—Makes A Great Gift!!

Virtual events offer education and entertainment, yes, but they offer so much more—a great value, a fun experience with friends, the ability to try new products, and get expert instruction from experts in their fields.

Spotlight on Jamaican Blue Mountain Coffee—1/22/22!  This event is a great way to start of your year!  Coming to you live from Jamaica for this exclusive virtual event, Mr. Norman Grant, a certified coffee taster with Jablum Jamaica Limited and Mavis Bank Coffee Factory will be hosting a virtual tasting event celebrating Jamaican Blue Mountain Coffee.  Learn more or get a ticket now, click here.

In this 60-minute virtual seminar, coffee authority Mr. Grant will zoom in from Jamaica to educate seminar participants about Jamaican Blue Mountain Coffee—what it is, why it is so desirable, how it is created, and best brewing methods. Attendees will be guided through a tutored-tasting of four different coffees.

All participants will receive fresh-roasted samples of four varieties of specialty Jamaican Blue Mountain Coffee prior to the event—including Gold, Classic, True Brew, and Premium Blend.

One ticket serves up to four participants from one location and includes:

  • Jablum True Brew Ground Coffee blend (2 oz. ground): a dark, unique roast made from the high-quality coffee beans cultivated in the Blue Mountains of Jamaica. A full-bodied roast, every sip of this True Brew Ground Coffee is full of flavor. The exotic, deep flavor stirs senses on the palate and the nose.

  • Jablum Premium Coffee Blend (2 oz. ground): produces thrilling taste sensations that mirror a harmonious marriage between the dulcet tones of reggae and pulsating rhythms of soca. Roasted to a refreshing smoothness that instantly evokes images of dew-covered coffee trees and natural berries perched atop misty peaks. Expertly and slowly roasted, ground, and blended by skilled experts to allow the blend to truly bloom.

  • Jablum Classic Coffee (2 oz. ground): 100% of the finest coffee hand-picked and roasted by the finest roastmasters just before shipping. It is a coffee with a balanced medley of coffee flavors depicting a richness and sweetness that is hardly describable. A rich aroma with perfect acidity this coffee is regarded as one of the signature coffees of the world.

  • Jablum Gold Coffee (2 oz. ground): a dark, seductive, full-bodied roast, made from Grade 1 or Peaberry Arabica beans. Grown under unparalleled conditions with optimal altitude and mineral-rich soil, gentle cloud cover, with a sublime balance of mountain shade and sunlight in the lush climes of the Jamaica Blue Mountains. Hand-picked with care, roasted to perfection to create a signature taste, embodied by a lingering aroma that is sure to please the most discerning coffee lover.

  • Direct shipping to your home.

  • Access to the 60-minute virtual, interactive, tutored-tasting event conducted via video conference.

Norman Grant is a valued member of the Board of Directors of Mavis Bank Coffee Factory Limited and the Andover Farm in Jamaica. He brings a wealth of knowledge and experience gained from over four decades of involvement in the Jamaica Blue Mountain Coffee Industry—in the coffee value chain of farming, processing and manufacturing, distributing and marketing in Jamaica and globally.

Mr. Grant, who is a certified coffee cup taster, started his career in July 1983 with Jablum Jamaica Limited and Mavis Bank Coffee Factory, where he worked in various capacities within the group of companies including farming, manufacturing, production, operations, quality control assurance and administration.

He has held various positions in the organization including Production and Accounting Clerk, Administrative Manager, Financial Controller, Operations and Quality Control Manager, General Manager, Chief Executive Officer, Managing Director and eventually C.E.O.

Mr. Grant also served as a Senator from 2001 to 2016, president of the Jamaica Agricultural Society 2003-2009 and 2012 and 2018 and chairman of the Jamaica 4H Club 2001 to 2007 and 2012 to 2016.
He is a Chartered Accountant and holds an MBA from the University of Manchester and Wales, UK. He is currently pursuing PHD studies. In 2015 he was recognised by the Jamaica Government with an award of the Order of Distinction in the rank of officer (OD) for invaluable contribution to the development of Jamaica Agricultural Sector and the launch of the “Grow What We Eat” campaign in November 2003. He is a Minister of Religion and a Justice of the Peace. He is married to Millicent and they both have 3 children and 3 grandchildren.

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What’s Your Sign? What’s Your Tea?

Harney & Sons has taken tea to a whole new celestial level with their recently released Harney Zodiac Collection! Tea lovers can now choose their tea based on their astrological sign. See how your sign matches with your zodiac tea:

  • Scorpio & African Autumn - What do you get when you combine great passion and assertiveness with a calm, cool demeanor? You get Scorpio and African Autumn. Scorpios are expressive and emotional trailblazers who have a somewhat laidback, mysterious side, while African Autumn, with its bold earthy flavors, is an herbal blend whose straightforward, no-holds-barred taste belies its calm, “it’s cool” decaf side.

  • Sagittarius & Ginger Liquorice – It was probably a Sagittarius came up with the Harney Ginger Liquorice tea because only an adventurous, enthusiastic extrovert would have been so bold as to come up with a tea that is as independent and freewheeling as a Sagittarius! And much like the sign it’s paired with, Ginger Liquorice doesn’t care if you like it or not, because it knows it’s awesome! Gotta love a tea and a trait that is secure in who they are.

  • Capricorn & Earl Grey Pu-Erh - This Earl Grey Pu-Erh was divinely inspired by the traits of Capricorns: a traditional tea with a down-to-earth quality. It’s a tea suited for responsible, disciplined grownups who can at times be stubborn but appreciate quality craftsmanship, which is exactly what this tea represents. The fermented earthiness of Pu-Erh along with the time-honored cuppa Earl Grey is just what a Capricorn needs while keeping his, her, or their nose to the grindstone.

  • Aquarius & Indigo Punch - All an Aquarius wants to do is make the world a better place. If you’ve had the Harney and Sons Indigo Punch tea, then you already know the peaceful feelings both its beautiful color and bright flavors inspire. With blue as their spirit color, Aquarians are doubly drawn to Indigo Punch’s irresistible beauty, like a siren song. Only it’s tea, and it won’t hurt you. Whether they’re drinking a cuppa over an intellectual convo or making a plan to save the whales, Aquarians are feeling anything but blue when they drink Indigo Punch.

  • Pisces & Island Dreams - Intuitive and compassionate, gentle and romantic, Pisces have strong emotional relationships with those around them. Their love of music and a dreamy inner spiritual life complete their connection to Island Dreams. Is it the sound of steel drums they hear in their heads when they open a tin and let the island aromas waft over them that causes them to instantly say “Ya, mon”? Find a Pisces, give them a cuppa Island Dreams and see the chemistry for yourself.

  • Aries & Organic Rooibos Chai - There is no way an Aries isn’t immediately attracted to the fire-red color of Organic Rooibos Chai. The bold flavors and spice perfectly mimic and complement the energy and in-your-face enthusiasm of this sign’s “Oh yeah, you’re on! Bring it!” personality. Fortunately for the already souped-up Aries, this tea is naturally decaf; no added zoom needed!

  • Taurus & Earl Grey Supreme - When nothing but the best will do, a Taurus will turn to a tea that practically screams “supreme quality” as loudly as the whistle of a tea kettle. They share common traits of loving the finer things in life and being determined to get their way, as Earl Grey Supreme will never back down from being the finest cuppa you’ll ever drink. Perfect for those times Taurus is ready to explore their calm, serene side.

  • Gemini & Yellow and Blue - Like two peas in a pod, Gemini and Yellow & Blue were born to pair up! The bright floral flavors of this herbal blend tea are as lively as a perky Gemini. If that wasn’t enough, yellow is Gemini’s spirit color, and lavender is one of Gemini’s favorite flowers, so yellow & blue are strong with this sign. Twin superpowers unite!

  • Cancer & Victorian London Fog - Because Cancers are always in touch with their feelings and like to surround themselves with people they care deeply about, it’s no wonder that they also feel most comfortable when they wrap themselves in the comforting flavors of Victorian London Fog. If bergamot, lavender, and vanilla don’t give you all the feels, what will?

  • Leo & Hot Cinnamon Spice - Wondering what Leo and Hot Cinnamon Spice have in common? Everything! Bold, passionate, warm, and natural-born leaders are qualities that describe both of them to a tea! The amazing in-your-face spices of HCS come roaring at you just like Leo taking center stage and before you know it, will be ruling your tea cabinet. Just run with it, it’s all good.

  • Virgo & Wedding Tea - When you need something done right, all the “t”s crossed and “i”s dotted, you need a Virgo. And when they are turning their full attention to detail, Virgos say “I do” to a cuppa Wedding Tea, a perfect marriage of a gently flavorful white tea that will never distract from the job at hand. A wedding demands careful planning and attention, which makes Wedding Tea the perfect mate for Virgo.

  • Libra & Dragon Pearl Jasmine - At the core of a Libra’s personality is the desire for harmony, being in a partnership, and sharing with others. Their love of symmetry, balance, and artistry is reflected perfectly in the beauty of the hand-rolled pearls of tea that make Dragon Pearl Jasmine so unique and perfect for sharing. This tea’s balled-up inner life also mirrors that of the reflective and contemplative Libra – mysterious and imaginative!

Each 50-sachet bag is now available for purchase—stock up now, most are $20.99 at https://www.harney.com/search?type=product&q=zodiac

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How to Get Free Coffee at Sheetz Throughout December

Sheetz is back with its holiday coffee program. The program allows for one free self-serve coffee and Cup’occino every week for December. The company said the offer was available at every store location.

To redeem, customers should download the Sheetz app and sign up for My Sheetz Rewardz. Every Friday from Dec. 1 through Jan. 6, the offer for a coffee or Cup’occino will appear in your account. The free cup will stay in the account for one week. If it’s not redeemed, Sheetz said it would be removed but replaced with another one for that week.

Sheetz said it encouraged customers to wear face coverings and social distancing in its stores. The company said it conducts employee well-checks before every shift and still has enhanced daily cleaning and sanitization protocols.

All 638 stores are scheduled to be open throughout the holidays including Christmas Day and New Year’s Day.  www.sheetz.com

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Brewing the Best Tea

Tea Association of the USA, the recognized independent authority on tea, shared valuable information for making that perfect cup of tea.  New to tea?  You’ll find this information quite valuable for making sure you get the perfect cup.  This will also serve as a great refresher to tea lovers at all levels.  No matter what kind of tea you like, the most perfect cup of tea is the cup that is shared with a friend.  Make the most of your holidays and make some time for tea with friends.

For Soothing Hot Tea:
The Four Golden Rules for a delicious cup of hot tea: (1) use a teapot, (2) bring fresh, cold tap water to a full boil (Note: If your water is heavily chlorinated or contains other objectionable odors, filter before boiling for best tasting tea); (3) use one teaspoon or one tea bag per cup; (4) pour boiling water over tea and brew by the clock 3 to 5 minutes and serve!

For the best flavor, preheat the teapot with a little hot water prior to use and cover your teapot with a cozy to retain heat during the brewing process.

For Refreshing Iced Tea:
For small quantities, proceed as for hot tea and pour over ice. For large quantities, prepare concentrate as follows:

Bring one quart of cold water to a roiling boil. Remove from heat and add 8-10 teabags per quart of brewed tea as desired. Steep 3-5 minutes and pour over remaining cold water or ice cubes. To serve, pour into tall glasses filled with ice, garnish or sweeten as desired.

Special Guidelines for Green Tea:
When water comes to a boil, remove from the source of heat and allow to sit for ten minutes. Pour this hot water over the Green Tea and allow to brew for approximately one minute and serve. (Note: The brewing times may be shortened or lengthened according to your taste)

Special Guidelines for ‘Big’ Oolongs & white Teas:
The best thing to say when dealing with any tea is – the larger and more delicate looking the leaf, the lower the water temperature. Usually, you will want to use between 180-190 degree water for big oolongs and white teas. Black teas need much hotter water for proper extraction. Boiling water will scorch a bold leaf like white tea.

Time is a little different since oolongs will need to steep a bit longer than white tea – oolongs 5-7 minutes, white tea 3-4 minutes. Of course, all of this may be modified according to your own personal taste. These instructions are only to be used as a starting point.

Everyone should adjust time, temperature and amount of tea up and down until they find their perfect pot.  For more information about the Tea Association of the USA, click here.

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Introducing: The Morning Dram, A Coffee for the Spirits Drinker

The Morning Dram, a new line of barrel-aged coffee brought to you by the owner and operator of The Flatiron Room and Fine & Rare, announces its official launch in time for the holiday season. Founded by Tommy Tardie, The Morning Dram is a collection of coffees created for the spirits drinker. Launch products include Bourbon Barrel Aged Coffee, Rye Barrel Aged Coffee, Apera Sherry Barrel Aged Coffee, and House Blend No. 1 along with options such as a subscription box, starter kit, and The Morning Dram merchandise available for purchase exclusively at www.TheMorningDram.com. The Morning Dram is also served at Tardie's New York landmark establishment Fine & Rare.

For more than a decade Tommy has owned and operated spirits-focused restaurants in New York City with some of the country's largest selections of whiskey and spirits. The Flatiron Room, which celebrates its tenth anniversary in 2022, was awarded "Best Whisky Bar" in 2021 by Whisky Magazine. Inspired by the commonality between fine spirits and quality coffee, where aficionados enjoy savoring the experience and each note and layer of their drink, Tardie created a coffee with the spirits drinker in mind.

"Good coffee and fine spirits have so much in common, you want to appreciate each sip," shared Tommy Tardie, Owner & Operator of Goodnight Group. "The Morning Dram offers a balance of complex notes and simple joy, robust flavors of coffee beans cradled in these spirits barrels."

Appropriately named after the term for a small pour of alcohol, usually referring to whiskey, The Morning Dram utilizes high-quality beans aged in barrels from top distilleries. Rather than setting a standard time to age each coffee, Tommy uses his senses to determine the appropriate time to remove the beans to achieve a rich, smooth finish. This can vary for each batch, since all barrels are different, and achieves distinct tasting notes for each coffee blend.

  • Bourbon Barrel Aged: Honduras:  Caramel corn, vanilla fudge, toasted marshmallow, sweet bourbon
  • Rye Barrel Aged: Colombia & Mexico:  Milk chocolate, orange zest, ginger candy, cinnamon toast, sweet oak
  • Apera Sherry Barrel Aged: Guatemala:  Cherries dipped in milk, chocolate, Brazil nuts, figs, strawberry preserves

There is no alcohol in The Morning Dram, and no flavorings or additives. The only ingredient: coffee beans. The distinctiveflavor of each coffee is a result of the beans' time in the barrel, a process that mirrors the whiskey-making process, where barrels are carefully chosen to provide flavor and finish to the liquid aged within.

"The Morning Dram is truly designed for spirits enthusiasts, those who have a passion for exploring the subtle notes and complex flavors resulting from the mastery of a distiller and the barrels they choose for the aging process," added Tardie. "And with The Morning Dram, that experience can be enjoyed anytime of the day. It's always eight o'clock somewhere."

For the holidays and beyond, The Morning Dram has curated a collection of gift items at www.themorningdram.com/collections/gifts.  For info and more, visit www.TheMorningDram.com

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Think You Know Almond Milk? Think Again.

The Almond Board of California is partnering with Julie Resnick – founder of the media company Feedfeed and the popular @thefeedfeed Instagram community – to share new ways to use almond milk in a variety of versatile recipes through photos and videos on Instagram. To participate, follow @thefeedfeed and @CaliforniaAlmonds, and share your almond milk recipe by tagging @thefeedfeed and @CaliforniaAlmonds with the hashtag #almondmilkallways.

Almond milk is used most often with smoothies, coffee and cereal, though it's versatility means it can be added to almost any recipe like sauces and soups, and puddings, frozen desserts and more. From savory to sweet foods and baked goods, almond milk provides guilt-free creamy texture and appealing flavor for almost any recipe. Julie will share a series of unique, custom almond milk recipes on Feedfeed's Instagram and website, encouraging the Feedfeed community to create and share their own almond milk recipes as well. One participant will be selected each month to receive a culinary-inspired prize and the chance to have their recipe featured on Feedfeed's Instagram channels.

"I see first-hand the creative recipe content that is shared each day across the Feedfeed community on #feedfeed, and I am so excited to see all of the ways that almond milk will be used over the next year by the Feedfeed Community in new recipes," said Resnick. "Almond milk is a versatile ingredient that so many people already have in their refrigerator, making it readily accessible and easy to cook with. The team at The Feedfeed has had a lot of fun formulating our own almond milk recipes based on what our community is most interested in, which we hope inspires our followers to incorporate it into dishes they already enjoy, like savory skillet casseroles, noodle bowls, and even cookies and pancakes."

Julie Resnick launched @thefeedfeed's Instagram community to provide cooking inspiration, recipes and help connect people she saw creating great content on Instagram and other social media networks. As Julie explained, "We wanted to provide a place that could be a source of inspiration for the average cook, searchable by ingredient, cooking style, or meal type; but which was also a living and breathing community, providing a lens into kitchens around the world, changing with the seasons, and hopefully inspiring people to cook more and to use more local and seasonal products."

Now, with one of the most highly engaged communities on Instagram, Feedfeed's global reach spans over two million followers across its eight  channels, with 1.4 million followers on the main account, @thefeedfeed. Feedfeed also offers sub-channels focused on vegan, gluten-free and chocolate-based recipes, inspiration for baking and cocktail recipes, and a channel dedicated to recipe videos. Additionally, #feedfeed is one of the most widely used hashtags for home cooking on Instagram, having been tagged over 11 million times with nearly 20k posts submitted daily by people around the world.

Almond milk is a low-carbohydrate and low-sugar option, with unsweetened varieties offering as few as 30 calories and zero grams of sugar. With no saturated fat or cholesterol, almond milk is a fit for many diets and dietary restrictions and can be swapped for dairy in recipes for those seeking an alternative.

The Almond Board's partnership with Julie Resnick and @thefeedfeed follows a successful almond milk crowdsourced recipe campaign hosted by California almonds. To view the most popular, winning recipes with almond milk, along with other almond milk recipes for inspiration, visit https://www.almonds.com.

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